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Taking online gifting to the next level

Your Gift Studio, is one of the fastest growing online store for stylish Personalized gifts. They enlist our marketing expertise and advertising services for their online marketing efforts.

Project Brief

Your Gift Studio is an Indian e-commerce platform that specialises in personalised gifts for men and women. Additionally, they offer corporate personalised gifting services.

The objective was to set the brand on track for the next phase of growth. We collaborated with them to strengthen their distinctive value proposition, develop the layers of their brand strategy, and key brand messaging in order to effectively promote the brand.

Client

Your Gift Studio

Role

Digital Marketing
Social Media management
Promotional Designs
Amazon store management

Timeline

2020-Present

Branding Strategy

We handled everything from the brand's branding and identity design to its marketing approach

Creative Campaigns

We determined the target audience and frameworks for multiple campaigns that bought in sales

Digital Transformation

We mostly focused on the digital awareness and traffic aspect, which sparked interest and increased inbound traffic to the store

Product Marketing

We concentrated on emphasizing "personalized gifting for all occasions" on a wide range of products

Our Approach - Digital Marketing

We ran initial traffic campaigns to find out the most viewed products from the people. Found out the best performers and High ticket valued products. All of our marketing efforts were backed up by a strong sense of communication design

We ran purchase conversion campaigns targeting the best sellers to make it as USP of the website.

Increased presence on Social Media Parallel. ( Gained Followers on Instagram )

We ran multiple conversion campaigns to optimize the best of it at the lowest Cost per Purchase possible so that the business remains profitable, sustainable & scalable

OUR IMPACT

70% Increase in
Social media reach

Content Types incorporated in
Social Media

The objective was to build a cohesive brand on social media with the help of purposeful design. The messaging and positioning in the posts create an affinity with the audience

We helped YGS achieve and exceed their traffic and sales growth

We’ve been able to consistently drive a 61X ROAS across the board and increased the traffic to their site which rocketed the average order value by 687%, with 39% of their revenue coming from new customers

Below is the data received from the Shopify. The comparison between the quarters of 2021 & 2022 shows the performance of the Website

Screenshot 2022-07-16 134613

3rd Quarter performance Data

4th Quarter performance Data

Yearly performance Data

Product Photography

We used both studio and lifestyle photography for different campaigns to show off the luxe and high end leather products

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