True Sprouts
True Sprouts is a modern organic farm for whom we worked on naming the brand, creating a functional, utilitarian and descriptive visual story for the brand.
Project Brief
True Sprouts is a community centric brand that always puts people first. They are a modern organic farm who aim to make our lifestyle healthier, by responsibly cultivating what we consume
We worked on naming the brand, creating a functional, utilitarian and descriptive visual story for the brand, that reflects Community, Responsibility, Nature and Healthy living
Our Approach - Branding and Logo Design
We had a well thought off approach towards naming the brand. The Prefix TRUE is descriptive of the values of responsibility, safety and a key policy "minimal touchpoints from farm to fork" that is followed. The name sounds modern and creates a sense of trust.
The logo design concept was inspired by the brand name.
The Badge shaped logo design helps project the brand in a sophisticated yet easily relatable way
The bright palette colours used are in conjunction with the fresh veggies inside. Simple and Minimal backed up by solid typography
Packaging Design
What kind of package design would do justice to the freshness of the products inside?
That's why we decided the packaging can be complementary! The bright palette colors used are in conjunction with the fresh veggies inside
Simple and Minimal themes backed up by solid typography.
Promotional Design | Social Media Design
For True sprouts the visual story it conveys is where we paid more attention when it came to marketing and promotions. So the fresh produce is put forth as a major element supported by clear and crisp messaging.
Consistent, minimal and eye catching colors showcase the freshness and quality of the products. This theme was carried through to all the promotional and social media creatives for the brand
The experience
With people moving towards a greener way of living and this being something we are passionate about, working on the Visual Identity of True Sprouts was a very fulfilling experience for us 😊🍃