Building the brand for Australia's finest tea
We created the brand identity of Chai Shai,Melbourne who are on a mission to bring authentic premium Indian tea and nostalgic Indian snacks to every Australian folks.
Project Brief
Fitzroy's Chai Shai is an Indian cafe renowned for serving chai made with genuine, traditional Indian ingredients. The cafe, which serves more than simply food and is located in the centre of Melbourne, offers an experience. a fantastic location to spend the day with friends and family.
Our Approach - Branding and Logo Design
The shapes, curves typography and elements that the logo comprises of is inspired ny Indian heritage and culture
The brand storyline is conveyed across all touchpoints with the help of quirky doodles with friendly messaging.
The intention was to showcase the uniqueness of the business and make it memorable as a brand that is dedicated to create exciting chai experiences
Our Approach - Print and Packaging Design
We worked closely with the client to develop the print and packaging designs that ultimately played a big part in the brand positioning.
Utilizing the developed visual language was the strategy. We created a collection of print and packaging solutions to highlight the variety of products. We used illustrations and doodles to express the brand's narrative in a relatable way and to increase consumer engagement.
The intention was to showcase the uniqueness of the business and make it memorable as a brand that is dedicated to create exciting chai experiences
Our Approach - Digital Marketing
We ran initial traffic campaigns to find out the most viewed products from the people. Found out the best performers and High ticket valued products
Ran purchase conversion campaigns targeting the best sellers to make it as USP of the website.
Increased presence on Social Media Parallel. ( Gained Followers on Instagram )
OUR IMPACT
60% Increase in
Social media reach
Through Facebook & Instagram Campaigns in 3 months from Jan 2022 to Present and still going strong
We ran multiple conversion campaigns to optimize the best of it at the lowest Cost per Purchase possible so that the business remains profitable, sustainable & scalable
Content Types incorporated in
Social Media
We focused on highlighting the Cafe ambience, people enjoying the experience and the authentic chai ingredients from India served there.
