Taking online gifting to the next level
Your Gift Studio, is one of the fastest growing online store for stylish Personalized gifts. They enlist our marketing expertise and advertising services for their online marketing efforts.
Project Brief
Your Gift Studio is an Indian e-commerce platform that specialises in personalised gifts for men and women. Additionally, they offer corporate personalised gifting services.
The objective was to set the brand on track for the next phase of growth. We collaborated with them to strengthen their distinctive value proposition, develop the layers of their brand strategy, and key brand messaging in order to effectively promote the brand.
Client
Your Gift Studio
Role
Digital Marketing
Social Media management
Promotional Designs
Amazon store management
Timeline
2020-Present
Branding Strategy
We handled everything from the brand's branding and identity design to its marketing approach
Creative Campaigns
We determined the target audience and frameworks for multiple campaigns that bought in sales
Digital Transformation
We mostly focused on the digital awareness and traffic aspect, which sparked interest and increased inbound traffic to the store
Product Marketing
We concentrated on emphasizing "personalized gifting for all occasions" on a wide range of products
Our Approach - Digital Marketing
We ran initial traffic campaigns to find out the most viewed products from the people. Found out the best performers and High ticket valued products. All of our marketing efforts were backed up by a strong sense of communication design
We ran purchase conversion campaigns targeting the best sellers to make it as USP of the website.
Increased presence on Social Media Parallel. ( Gained Followers on Instagram )
We ran multiple conversion campaigns to optimize the best of it at the lowest Cost per Purchase possible so that the business remains profitable, sustainable & scalable
OUR IMPACT
70% Increase in
Social media reach
Content Types incorporated in
Social Media
The objective was to build a cohesive brand on social media with the help of purposeful design. The messaging and positioning in the posts create an affinity with the audience
We helped YGS achieve and exceed their traffic and sales growth
We’ve been able to consistently drive a 61X ROAS across the board and increased the traffic to their site which rocketed the average order value by 687%, with 39% of their revenue coming from new customers
Below is the data received from the Shopify. The comparison between the quarters of 2021 & 2022 shows the performance of the Website
3rd Quarter performance Data
4th Quarter performance Data
Yearly performance Data
Product Photography
We used both studio and lifestyle photography for different campaigns to show off the luxe and high end leather products