Nutri Group Case Study: Driving $22,628+ Q1 2025 Sales & 8.02 Google Ads ROAS
Elevating Health & Wellness: Digital Marketing Success for Nutri Oil Online
Project Brief
This website, Nutri Oil Online, is operated by Nutri Group, an Australian-owned company specializing in organic powders and cold-pressed oils. They offer a range of products for various uses, including:
- Food: Cold-pressed cooking oils (e.g., sunflower, peanut, sesame oil).
- Personal Care: Carrier oils and hair care products.
- Superfoods: Herbal powders.
The objective was to develop profits from the sales with the lowest Cost per Customer Acquisition possible. We carried out Performance Marketing, Content Writing, Website development, Listings Management for both their Amazon & Shopify Store
Google Ads Management
Strategy: We implemented a highly targeted Google Ads strategy, focusing on capturing demand for Nutri Oil's unique cold-pressed and natural product offerings. This involved:
- Strategic Keyword Targeting: Identifying and optimizing for high-intent keywords related to "cold pressed coconut oil Australia," "natural peanut oil," "wood churned sesame oil," "organic superfoods," and other specific product searches.
- Performance Max & Shopping Campaigns: Leveraging Google Shopping to showcase Nutri Oil's products directly to purchase-ready consumers and Performance Max for broader reach across Google's inventory.
- Audience Segmentation & Remarketing: Targeting health-conscious consumers, eco-friendly shoppers, and remarketing to previous website visitors.
- Continuous Optimization: Daily monitoring of bids, negative keywords, ad copy, and landing page performance to ensure optimal ROAS.
We helped Nutri Group achieve and exceed their traffic and sales growth
trategy: We implemented a highly targeted Google Ads strategy, focusing on capturing demand for Nutri Oil's unique cold-pressed and natural product offerings. This involved: Strategic Keyword Targeting: Identifying and optimizing for high-intent keywords related to "cold pressed coconut oil Australia," "natural peanut oil," "wood churned sesame oil," "organic superfoods," and other specific product searches.
Performance Max & Shopping Campaigns: Leveraging Google Shopping to showcase Nutri Oil's products directly to purchase-ready consumers and Performance Max for broader reach across Google's inventory.
Audience Segmentation & Remarketing: Targeting health-conscious consumers, eco-friendly shoppers, and remarketing to previous website visitors.
Continuous Optimization: Daily monitoring of bids, negative keywords, ad copy, and landing page performance to ensure optimal ROAS.
1st Quarter 2025 Performance data
4th Quarter performance Data
Shopify Web Development & Optimization:
Our Shopify work focused on enhancing the user experience, streamlining the purchase journey, and optimizing the platform to convert traffic into sales, directly supporting Nutri Oil's sales objectives. This included:
- Conversion Rate Optimization (CRO): Implementing best practices on product pages, checkout flow, and site navigation to reduce friction.
- Mobile Responsiveness: Ensuring a seamless and fast shopping experience across all devices.
- Product Merchandising & Categorization: Optimizing how Nutri Oil's diverse range of oils, food items, and personal care products are displayed and organized.
- Performance Enhancements: Improving site speed and loading times for a better user experience.
