Shaping the identity of an award winning franchise
We created the brand's visual identity, which is rapidly becoming one of the most successful chicken-based food outlet brand in India.
Project Brief
A new age restaurant aspiring to serve fully authentic middle eastern chicken based cuisine without any veggies, which required vibrant and standout branding that is simple and scalable across the different brand touchpoints. We understood through our brand research that a vibrant visual identity would have the power to attract food lovers.
As part of our work with Chicken only Chicken team, we designed the brand identity and created the designs for their promotional materials, packaging and restaurant interiors.
Our Approach - Branding and Logo Design
The objective was to build a strong brand that could effectively communicate across all touchpoints be it using design or implementing solutions through Technology
We began working with COC right from the scratch so it was important to create a memorable identity that could be represented across various channels. The logo design concept was inspired by crispy and flavourful Chicken legs, A touch of Retro and extrusion was added to the brand name resulting in a logo that's a perfect fit right from illuminated sign boards to print designs
The logo relates directly with what's on the table! This falls in line with the brand's core value
"Only Chicken and we mean it".
We crafted a special
brand that performs
Our contribution involved building all brand collaterals right from the logo to a simple food wrapper. Our work makes a difference across every spot where the brand interacts with people.
The COC Franchise
We brainstormed with the stakeholders in coming up with promotional designs for COC's scalable, zero fee franchise model.
Promotional collaterals were ideated and presented across online and offline medium such as business expos, becoming highly sought after
Result ⟶ 20+ new outlets in 6 months
Awarded the Emerging Small
business of the year 2022
COC was the recipient of the most prestigious award for small business adjudged by Franchise India
Restaurant ambience design
We designed the spatial ambience for all of COC's Outlets. Guidelines were drafted which need to be followed while setting up an outlet.
The brand theme along with catchphrases and visuals relating to the brand tone were incorporated into this Human centered design which adds value by providing eating experiences that are emotionally satisfying and meaningful
